Social media is often celebrated for its ability to connect companies with qualified job seekers, but this isn’t always the case. To ensure your job postings get the most exposure, you need to use the right channels. While sites like LinkedIn cater specifically to professionals, companies who use the site exclusively miss out on a substantial percentage of current job seekers.
Instead of sticking to only professional networks, more employers are branching out to sites like Facebook. Although these haven’t been the most productive channels in the past, 2018 already shows a tremendous amount of new potential.
Introducing Facebook Jobs
Most of the recent enthusiasm revolves around Facebook Jobs. For the social media giant, it provides entry into the professional sector and a viable way to compete with sites like LinkedIn, Monster and Indeed. It also benefits social media users by giving them access to an easy-to-use job search portal – and they don’t even have to create an account with a new site.
Facebook Jobs recently expanded to include job openings in 40 more countries. This comes in addition to the original locales of the U.S. and Canada. There are several factors driving the potential success of Facebook Jobs in 2018, including:
- People spend a lot of time on Facebook. Some even spend more time than they’d like to admit. Now, job seekers can put some of their downtime to good use by establishing new contacts, expanding their professional networks and applying to jobs – all without ever leaving Facebook.
- People tend to get emotional on Facebook. It’s a place where people are already comfortable sharing their thoughts and feelings, which often leads to renewed self-esteem and increased motivation. They already have the desire to look for a job, so a service like Facebook Jobs just makes sense in today’s climate.
Although it was initially launched in early 2017, this was viewed as more of a trial period. Now that the service is in full effect, and as more job seekers become aware of the service, and as Facebook continues to expand into new territories, it will become even more popular.
Increasing Your Company’s Presence
As a business, the only thing required to use Facebook Jobs is an existing Facebook account – which you should already have. Once posted, the job appears in multiple places across the site. Job seekers can find openings by visiting your official site, navigating to the Facebook Jobs dashboard or Marketplace and, in some cases, simply by monitoring their live newsfeeds.
But Facebook Jobs doesn’t stop there. Not only will you have the option of boosting your posts – thus ensuring they reach the right demographics – but you can also manage applications and respond to candidates via Facebook’s traditional Messenger app.
Using Mega Force to Make the Most of Your Online Presence
While Facebook and Facebook Jobs have a lot to offer any company doing business in the 21st century, they don’t encompass the entire internet. Although it’s impossible to reach every visitor on every single site, using Facebook Jobs in tandem with a recruitment agency like Mega Force can help you expand your online reach and make the most of your internet presence.
Contact our team today to get started on working with a top staffing agency in North Carolina!
