If your recruiting numbers aren’t where you want them to be, take a look at your job postings. Poorly written job descriptions can hinder the hiring process by deterring qualified candidates and attracting the wrong applicants. Meanwhile, overly broad descriptions create confusion about the role, making it difficult for job seekers to determine if they are a good fit. Ultimately, bad job descriptions lead to wasted time, higher turnover rates, and a weaker workforce, making it crucial for companies to craft clear, inclusive, and accurate postings.
So how do you avoid these pitfalls and get the most out of your light industrial postings? Start by marketing the job, the opportunity, and the work experience.
Market the Job
One obstacle industrial employers face is that many job seekers approach manufacturing work with many negative preconceptions. They may have the idea that working at a manufacturing place may be boring, repetitive, and potentially dangerous “grunt work.” You can combat this impression by emphasizing the quick pace of your work environment, the variety of tasks an employee may be asked to perform and the complexity of some of the skills required. Your job posting should also mention how high of a priority safety has in your workplace and any industrywide recognition you’ve received for superior safety.
Market the Opportunity.
Beyond the job itself, what advantages does your company have that make it more appealing to potential candidates? How does your pay compare to other employers seeking labor-oriented jobs? What benefits do you offer? How flexible is your scheduling, and do you offer attractive shift-differential pay? Make sure your job posting answers the question: “What’s in it for me?”
Market the Work Experience
Nothing engages job seekers like a good story. Find ways to tell success stories from within your organization. Highlight employees who have had a career that has progressed as they developed their skills. Include quotes from employees who are willing to share what’s so great about working at your company.
Optimize Your Talent Search
Effective job titles and descriptions are powerful recruiting tools. So is Mega Force. We work hard to help employers connect with dependable candidates. Whether you have a time-sensitive need, or you’re just wanting to give your current recruiting efforts a boost, start here to learn what we can do for you.
