We recently provided some advice for getting the most out of your job listing. But there’s an overlooked key to successfully marketing a job – the title of the job itself. Before candidates can see your job description, they have to click your link out of what can seem an endless scroll of jobs. That means your job title needs to stand out. With that in mind, here are a few tips for giving your job an effective title.
Make It Specific
Ideally, candidates should have a pretty good idea of what the job involves before they even click the link.
Make Search Engine Optimization (SEO) Work for You
Job seekers typically start their search with a search engine like Google or Bing. You can take advantage of this by including keywords associated with your opportunity in the job title like “welder” or “assembly.”
Give Clues About How Much Experience Is Required
Your job title can provide a hint about how much experience applicants need to bring to the table. Words like “junior” and “intern” suggest an entry-level position, while “senior” or “specialist” indicate positions that call for more experience.
Don’t Be Too Clever
The desire to make your listing stand out may tempt you to use a catchy or quirky job title. Unfortunately, this can be off-putting to job seekers who are looking for specific jobs. Remember SEO? Give your position a name that potential candidates are looking for.
Aim For a “Just Right” Title Length
If your job title is too short, it may omit differentiating information. If it’s too long, it could make it harder to search for. A study by Appcast.io suggests the ideal length is between 50 and 60 characters.
Optimize Your Talent Search
Effective job titles and descriptions are powerful recruiting tools. So is Mega Force. We help employers in Fayetteville and the rest of North Carolina connect with dependable candidates. Whether you have a time-sensitive need, or you’re just wanting to give your current recruiting efforts a boost, start here to learn how we can help.
