Just as a company has their own corporate branding, job seekers of today should use their resume as well as their online presence in order to establish their own professional brand. Doing so is a great way to set yourself apart from the average job seeker, while simultaneously increasing your exposure in the industry.
Above all else, it’s important to be yourself when trying to build your personal online brand. While there are plenty of Internet users who portray themselves as something that they are not, those individuals are usually exposed. Moreover, it’s quite difficult to keep up an online persona which conflicts with your real personality for an extended period of time.
It’s also important to be aware of how you come across to others online. While this is difficult to achieve when you are pretending to be someone you’re not, it’s really quite intuitive when you are committed to being yourself.
Make Use of Popular Social Networking Sites
There are a plethora of social networking sites available to the general public right now, and it’s crucial that you take advantage of such sites. While you don’t necessarily have to maintain a profile on every single social networking portal you can find, it’s a good idea to market yourself on the most popular sites that are in use today.
Interact With Online Communities
Maintaining an online presence is one thing, but it’s equally important that you interact through your online profiles. Doing so helps to put your name out there, which ultimately increases your exposure and reputation amongst your peers, fellow job seekers and even potential employers.
Host a Blog
If you are passionate and knowledgeable about a particular subject, especially if it relates to your career, then you may want to consider starting your own blog. Many websites today offer free blog hosting, but there are plenty of advanced, paid options to choose from.
The most important thing to remember is that the majority of your posts should be related, in some way or another, to your professional skills and expertise. If your blog does not pertain to the job you are seeking, you might be better off without mentioning it at all.
Build a Website
Some job seekers may find it beneficial to build their own website. There are a plethora of automated website builders available today, some of which are completely free to use. Websites are a great choice for those who have a digital portfolio or extended professional experience in their chosen industry.
Avoid Explicit or Controversial Content
Finally, it’s crucial that you avoid oversharing information, including content that is explicit or controversial, when building your online brand. Even if you do post such content on your own profile, the simple act of commenting on such a post may paint you in a negative light. Moreover, as some sites allow users to view not only your posts, but your comments to the posts of others, it’s important that you choose your own words and content wisely and responsibly.
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