Announcements. Advice. Industry updates. What more could you ask?

How to Use Your Online Brand to Get Hired

It should come as no surprise that online applications are the standard means of filling jobs these days. Zippia reports that 80 percent of job searches take place online, and most, if not all, of these searches end on online application.

But it may surprise you that as many jobseekers use the internet to find a job, even more employers use the web to find and vet candidates. Zippia’s research indicates that a staggering 94% of employers use social media for recruiting. In addition, 92% of employers check applicants’ social media accounts before extending interview offers, and 67% use social media sites to conduct in depth research on their candidate pool.

With this in mind, if you’re looking for a job, you need to make sure that you have a strong online presence, and that your social media footprint shows you in your best light.

Build Your Network Through Online Network Platforms

The first step in leveraging social media in your job search is through social media platforms. Career Higher ranks the following channels as the most powerful for online networking.

  1. LinkedIn
  2. Facebook
  3. Instagram
  4. Twitter
  5. Pinterest
  6. YouTube

But don’t stop with creating an account. Forbes suggests connecting with the 50 people who’ve had the most impact on you in your career. If you can’t think of that many, expand the list criteria to people who’ve had a big influence on you, period. Then, Forbes adds, endorse these people through the platform’s tools. (LinkedIn makes it easy to recommend your contacts to others.) This will strengthen your relationships.

Make Your Social Profiles ‘Safe for Work’

Now that you’ve identified the best channels for putting your online brand out there, check out these tips for making a good impression.

  • Keep it clean – Obviously, you should avoid profanity and risqué profile pictures. It’s also a good idea to avoid posting politically or religiously charged content. Think of your job search social accounts as a 3D resume, and curate your content accordingly.
  • Use your real name – It’s tempting to use some catchy handle for your social media accounts. Resist the temptation. Using your real name makes for a more professional impression, and it also makes it easier for employers to find you.
  • Make your online brand consistent – There’s such a thing as a “personal brand.” It reflects the way you communicate, what you value, and what makes you, you. Try to carry this brand consistently whether you’re on LinkedIn or Instagram.

Looking for More Job Seeking Resources?

Mega Force can help you not only find job opportunities in North Carolina, but also give you assistance marketing yourself. Interested? Start your job search here.


Share It



Announcements. Advice. Industry updates. Get them here.